In this project, the goal was to create the brand identity of a community by exploring the aesthetics, voice, and other methods by which communities define themselves to create a sense of belonging for their members.
My main focus was to take this idea of community and create a safe space that brings together college students who can band together when insomnia hits - whether that be through ranting, studying, or simply being in the presence of others. These gatherings would include late night snack runs, walks around town, or drives through empty streets.
Inspired by spontaneous 2 a.m Wawa runs, this project takes 24 hour convenience store and combines it with a streets of Tokyo, neon sign aesthetic.
Moodboard and Inspiration
Logo Ideation
