The Strive for Happiness is a project campaign with the aim of trying to help college students get out of their head and into a safe space where they can talk to people in their community who have similar struggles or do activities to distract themselves and focus on something different.
The concept explores the idea that each of us are our own planets, we depend on each other to keep our solar systems going in order to reach the sun - our point of happiness.
The Strive for Happiness journal served as a way for students to put their thoughts on paper and ask a variety of questions to stimulate their senses and encourage the students to be more aware and tuned in to their surroundings.
Stationary items can be used to promote the journal for students as a way to make it more appealing and inviting for different activities.
As the campaign expands, there would be a push in apparel merchandise because of its success in connecting people who have similar interests as well as its role in advertising the movement.
